A reader asked
- How can you get sales and marketing leader's commitment in Lean initiatives?
I get this question all the time from lean process excellence leaders. Here is the simple answer:
- You cannot win salespeople’s hearts and minds unless you can help them sell.
Here’s the critical thing: Sales and marketing work is fundamentally different than that of production manufacturing. Sales is not just another department, like production, legal, or engineering, or customer service. (more…)