Lean Process Leader Articles

Process Excellence Makes Sales and Marketing Problems Solvable

Sales and marketing executives in B2B companies seem to be working harder every year, yet consider some recent results: 62% of companies had difficulty making target revenues in 2014. (Forrester) 42% of all sales opportunities end in “No Decision.” (HubSpot) B2B companies are delaying contact with salespeople. (Google and the CEB) A pass bet at […]

“Sales Process Excellence” by Michael Webb Receives Shingo Research and Professional Publication Award

LOGAN, Utah – April 17th, 2015 – The Shingo Institute, part of the Jon M. Huntsman School of Business at Utah State University, has awarded Michael Webb with the Shingo Research and Professional Publication Award for his work “Sales Process Excellence.” Webb is president of Sales Performance Consultants, Inc., an Atlanta-based thought leader in the […]

Shingo Examiner Feedback on “Sales Process Excellence”

Submission Title: Sales Process Excellence Author Name(s): Michael J. Webb A team of Shingo examiners has provided the following feedback. The team rated the submission based on the following categories. Content Contribution to new knowledge and understanding of operational excellence Michael Webb has articulated the why and how of continuous improvement in a context and […]

Why Sales and Marketing Needs Operational Excellence – Four Principles That Make Sales Funnels Flow Faster

Every year CSO Insights (a research company for chief sales officers) conducts a study on sales management1. In 2014, the average win rate of forecasted deals across all companies was 45.9 percent, virtually the same as the 45.7 percent achieved in 2013. In other words, the average CEO would be better off placing “pass” bets […]

Do Highly Successful Companies Use Process Management Tools in Marketing and Sales?

Do highly successful companies use process management tools in marketing and sales? You bet they do. Whether they know they are doing it is another matter, however. In fact, when companies TRY to apply lean and process tools to sales and marketing, they often get it wrong. Read this and you’ll get it right.

What Distinguishes Sales Process Excellence from Sales Process Engineering?

The term “sales process engineering” was defined nicely in a paper written by Dr. Paul Selden in 1994: Sales process engineering is the systematic application of scientific and mathematical principles to achieve the practical goals of a sales process.  Engineering is practical. It applies whatever scientific knowledge is available and relevant to a given problem. […]

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