Sales Process Excellence by
Michael J. Webb
Why don’t digital and social marketing, lead generation, sales training, CRM systems, and even so-called sales process improve sales productivity and profit?
In Sales Process Excellence, Michael Webb traces sales and marketing problems to their root causes in traditional management methods, such as pushing product, setting quotas, and trying harder while doing the same things over again. He explains why these methods actually create barriers for leaders, and reveals an alternative that avoids them.
Sales and Marketing the Six Sigma Way by Michael J. Webb
First published in 2006, Sales and Marketing the Six Sigma Way has earned 4.3 stars on Amazon, and sold more than 22,000 copies. It is the leading introductory text in this genre.