Michael Webb will present customer value mapping – how the voice of the customer can reveal value propositions throughout the customer’s life cycle
Sales executives often think that having the right people is the key to success. This article shows why this is myopic, and presents a better idea.
Sales executives often think that having the right people is the key to success. This article shows why this is myopic, and presents a better idea.
A reader asks about combining the theory of constraints approach to the sales kaizen approach. The answer is: improvement in yield, revenue, and profitability.
Michael Webb and Bill Bentley present a remarkable approach to qualifying sales opportunities that simultaneously increases sales forecast accuracy, generates valuable data about the sales process, and helps salespeople sell more effectively.
Most companies haven’t thoroughly considered how their sales process should be designed, much less how to make sales easier. This webinar shows how to do it.
Most companies haven’t thoroughly considered how their sales process should be designed, much less how to make sales easier. This webinar shows how to do it.
Recently I spoke with Burke, the VP of Business Development for an engineering firm in the material handling industry. What he told me was a great model for how selling can be made easier – and more effective at the same time.
Recently I spoke with Burke, the VP of Business Development for an engineering firm in the material handling industry. Unlike many people in this industry, Burke has a marketing background rather than a technical one. Since he joined the firm, their business is booming, seemingly unaffected by the recession. I asked him about that. What […]
Michael Webb teams up with Brian Carroll to present a webinar on how to dramatically improve generation of qualified opportunities, and sustain that capability.