Michael Webb
Michael Webb
About “Sales and Marketing the Six Sigma Way”
Written by Michael J Webb with Tom GormanReleased by Kaplan Publishing (formerly Dearborn Trade Publishing) Aug 1, 2006ISBN: 1419521500 298 pages Press Release 6/30/2006: htm pdfQuestion and Answer: htm pdf Thousands of companies have generated hundreds of millions of […]
How Do Top Consumer Packaged Goods Companies Use Process Improvement?
Jason Buschlen of Lexmark asked me this interesting question: I wonder how top tier CPG sales organizations are benefiting from process improvement. The following companies (and probably more) have presented cases at the Six Sigma conferences, Jason:
Are Your Business Problems Rooted in Your Sales Process?
The lack of a sound sales and marketing process is responsible for a variety of business pains. Wild swings in order volumes around the close of accounting periods, for example, disrupt production schedules. Inability to forecast orders in the short term (or in the long term) can make planning efforts pointless. These problems have deep […]
Some People Don’t Like Six Sigma. Why Deal With It?
As Tom and I were writing the book more than a few people encouraged us to drop Six Sigma from the title, and indeed drop the Six Sigma jargon all together. For example: "I think you fail to serve either yourself or your audience by forcing them to understand the jargon of [Six Sigma] … […]
Should We Skip Your Book If We’re Not Planning To Do Six Sigma?
Julia Stalfort, COO of WarmlyYours.com asked me a question about the book: “Should I skip your book if we’re not planning to implement Six Sigma?“ This is a great question, and one we are concerned with.
A New Era Has Begun
“Sales and Marketing the Six Sigma Way” marks the beginning of a new industry: sales process improvement Six Sigma to sales and marketing. This unlikely pair of disciplines will rock your world. Here’s why.
