Applying Process to Sell Leases for a Real Estate Development?
"How can this process apply to a new construction to lease up a new real estate development project?"
I haven’t worked in real estate, but I’ve bought and sold enough houses to know the same principles hold.
When it is a seller’s market, the sales process is more about the seller; the buyer is the one who must do more work to get what they want.
When it’s a buyer’s market, the seller is the one who has to work harder at getting the buyer's attention, their information, time, trust, etc., all of which must be earned long before they have a chance of earning any of the buyer's money.
Does it work? You bet.