How to Revolutionize B2B Sales Results

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(Part 2 of Is Your Sales Qualification Criteria Doing Its Job?)

visualizing-magnetic-fields-with-iron-filings-3In “Is Your Sales Qualification Criteria Doing Its Job?” I ranted about how traditional approaches to sales qualification are myopic, remedial, and static. In reality, your market is like an ever changing magnetic field.

What B2B companies need instead is the opposite of myopic, remedial, and static. What you need is a way to reveal those magnetic forces:

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