A sales VP alone cannot get his company to realize that selling is everyone’s problem, not just his or hers.
The CEO of www.sohoware.com in Santa Clara, California, reviews Sales and Marketing the Six Sigma Way.
Gerhard Gschwandtner and Heather Baldwin of SellingPower put their review of "Sales and Marketing the Six Sigma Way!" on the cover of their magazine.
Michael Webb critiques a well known six sigma training company’s lead generation campaign.
Three stages of sales process evolution.
A technical salesperson overlooks what a customer doesn’t know, and then wonders why they won’t buy! How to avoid this mistake.
Michael Webb, author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006), answers questions about his new book.
Michael Webb, author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006), answers questions about his new book.
A case example of how proper measurement of sales processes helps a company double sales productivity from "Sales and Marketing the Six Sigma Way."
Michael Webb describes the problems caused by the functional approach to sales and marketing management, and the benefits of managing the flow (as a process).