As Tom and I were writing the book more than a few people encouraged us to drop Six Sigma from the title, and indeed drop the Six Sigma jargon all together. For example: "I think you fail to serve either yourself or your audience by forcing them to understand the jargon of [Six Sigma] … […]
Julia Stalfort, COO of WarmlyYours.com asked me a question about the book: “Should I skip your book if we’re not planning to implement Six Sigma?“ This is a great question, and one we are concerned with.
“Sales and Marketing the Six Sigma Way” marks the beginning of a new industry: sales process improvement Six Sigma to sales and marketing. This unlikely pair of disciplines will rock your world. Here’s why.