Gerhard Gschwandtner and Heather Baldwin of SellingPower put their review of "Sales and Marketing the Six Sigma Way!" on the cover of their magazine.
Michael Webb critiques a well known six sigma training company’s lead generation campaign.
Three stages of sales process evolution.
A technical salesperson overlooks what a customer doesn’t know, and then wonders why they won’t buy! How to avoid this mistake.
Michael Webb, author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006), answers questions about his new book.
Michael Webb, author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006), answers questions about his new book.
A case example of how proper measurement of sales processes helps a company double sales productivity from "Sales and Marketing the Six Sigma Way."
Michael Webb describes the problems caused by the functional approach to sales and marketing management, and the benefits of managing the flow (as a process).
When you want something, don’t you just love to buy it? It is fun, though sometimes it takes a lot of work. The experience is even better when someone is expertly helping you accomplish it. That happened when we bought our house in Chicago over ten years ago (we’ve since moved). We were from […]
In preparation for the launch of the book August 2, I’ll be on a short vacation with the family next week. I won’t be posting anything until Aug 31, so I’ll leave you with a couple of observations: