Selling Power TV Interview: Does Your Sales Process Create Value?

Gerhard Gschwandtner interviews Michael Webb on Selling Power TV: 

Quote for  General Managers:

“A process approach is a method of finding out what does the customer want, how do we figure out a way of keeping our own company from not giving it to them, and then making that a path that is easier to follow, both for the customer and for the salespeople. …”

“Once you have that idea, then the process is the salesperson’s best friend …”

Gerhard’s questions:

Why did you write the book?

“I had the opportunity to learn how process excellence worked in manufacturing, and I always wondered how come you couldn’t apply that wonderful business system to sales and marketing …”

Can you give us a case example?

“Threaded throughout the book is a client who sold water filtration. Their first bottleneck was in the keeping – customer service – side of the business. …”

Help me understand the relationship between strategy and process, and how do we get alignment?

Market research (and strategy) might tell you where the most fruitful parts of the market are, but process is going to give you the feedback and allow you to do the experiments that you can learn in order to optimize …

I see anything that is not connected directly to measurements of data and evidence – people’s actions – as pretty useless. Unfortunately strategy is often just associated with big ideas …”

A full transcript of this interview is available in the professional members area of SPIF. This was a great opportunity to explain Sales Process Excellence in a nut-shell. Let me know what you think!

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Michael Webb

Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.

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