Unfortunately, six sigma is often misunderstood by the business community, as illustrated by this example.
How applying qualification criteria properly can create dramatic improvements in sales results.
How applying qualification criteria properly can create dramatic improvements in sales results.
How and why to apply voice of customer techniques to your customer‘s journey: to improve sales results.
Ways to think about sales and marketing that make identifying and eliminating waste easier.
Paul Harmon of BPTrends gives a glowing review of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) by Michael Webb and Tom Gorman.
Paul Harmon of BPTrends gives a glowing review of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) by Michael Webb and Tom Gorman.
An explanation of how to measure the cost of sales production (process costing model), and why this is so important for executives.
Would a customer be willing to pay for your sales and marketing efforts? This article describes the importance of this idea, and the link to lean thinking.
Why CRM software only makes things worse if you have not properly defined the sales process.