Sales processes can be studied like any other business process. Hard data enables financial insights so managers allocate sales and marketing resources better.
By Michael J. Webb (pdf of this article) One of the most important management systems for the senior executive is the one that measures the costs of production. Executives must know not just the total cost of production, but also the cost of the stages of their production. Sales and marketing organizations need this every […]
An explanation of how to measure the cost of sales production (process costing model), and why this is so important for executives.