Tag Archives for " sales and marketing management "

Steve Hollingsworth | The Systems Thinking Approach to Business Problems

  When things are going wrong in a business, it’s the tendency of many managers and owners to blame employees. But, says Steve Hollingsworth, principal consultant at Ottimizzi, you should focus on the processes and needed changes there, not the people stuck working in those processes. This is especially true in sales and marketing – […]

Why are improvements difficult to create in sales and marketing

Most companies don’t even try to measure productivity in sales and marketing. This prevents them from ever actually improving anything. This article asks and answers the question why this happens. The answer is not what most people think.

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