Do Highly Successful Companies Use Process Management Tools in Marketing and Sales?
Do highly successful companies use process management tools in marketing and sales? You bet they do. Whether they know they are doing it is another matter, however. In fact, when companies TRY to apply lean and process tools to sales and marketing, they often get it wrong. Read this and you’ll get it right.
Make Your Sales Funnel Flow Faster!
Michael Webb describes the problems caused by the functional approach to sales and marketing management, and the benefits of managing the flow (as a process).
