How Can Lean in Sales and Marketing Allocate Scarce Resources Wisely
A General Management reader asked: “How can Lean in sales and marketing allocate scarce resources wisely?” This great question because, at the heart of things, improving the organization’s performance isn’t just about reducing waste. You are looking for evidence of what the customer values as well, and this can be tricky.
Getting Other People To See The Value Of Lean and Six Sigma
Question: "How do you get other people to see that Lean and Six Sigma are not just for manufacturing functions?" Answer: Stop talking about Lean and Six Sigma!
Five Things Sales and Marketing Can Learn From Lean Production
Michael Webb presents readers with five best practices in sales and marketing that are parallel with best practices for the lean journey in production.
Grow Your Business and Lose the Fat by Putting Marketing and Selling on a "Lean" Diet
Lean thinking doesn’t just apply to manufacturing. A great case study of a business that changed its fortunes by changing the way it sold its product!
What Value Does Your Process Create for the Customer?
Would a customer be willing to pay for your sales and marketing efforts? This article describes the importance of this idea, and the link to lean thinking.
How Lean Is Your Sales Process?
The key to applying the logic of lean to sales and marketing is to transition from functional views, and to re-think sales and marketing as value creation.
