A General Management reader asked: “How can Lean in sales and marketing allocate scarce resources wisely?” This great question because, at the heart of things, improving the organization’s performance isn’t just about reducing waste. You are looking for evidence of what the customer values as well, and this can be tricky.
Question: "How do you get other people to see that Lean and Six Sigma are not just for manufacturing functions?" Answer: Stop talking about Lean and Six Sigma!
Michael Webb presents readers with five best practices in sales and marketing that are parallel with best practices for the lean journey in production.
Lean thinking doesn’t just apply to manufacturing. A great case study of a business that changed its fortunes by changing the way it sold its product!
Would a customer be willing to pay for your sales and marketing efforts? This article describes the importance of this idea, and the link to lean thinking.
The key to applying the logic of lean to sales and marketing is to transition from functional views, and to re-think sales and marketing as value creation.