Professional Members Discussion Chapter 4


What VOC Do You Have, and How Could You Use It?

From my perspective, the view of VOC presented in chapter 4 is one of the most important characteristics of the book. Voice of Customer is coming into your organization from many, many directions all the time.  How well does your company use VOC you already have? It that is not happening, why isn’t it happening? There is a lot to consider here and that is what I’m working on for this essay. 

Coming Soon! 



Michael Webb

Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.

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