How to Make Marketing Indispensable
At its conference last year Marketing Sherpa hosted Kelly Harmon, VP of Marketing at Carousel Industries who presented a talk titled “How to Make Marketing Indispensable – Strategies for Turning Your Sales Team Into Your Biggest Fans.” (24 minutes – a written summary provides highlights)
I thought this was an outstanding display of insight to salespeople’s challenges, and an example of a company making great strides to become more customers focused. To my knowledge Carousel Industries is not formally following any kind of Lean or process excellence strategy.
Nonetheless, the improvements and methods she describes are inspiring and productive. Bravo!
Here is the link to watch http://www.marketingsherpa.com/video/carousel-sales-marketing-alignment-b2b-summit
I’d love to learn your comments.