Similar to value proposition. A real or perceived benefit of a good or service that differentiates it from the competing products and gives the buyer a logical reason to take action with you. USPs are a critical component of a sales presentation, or an advertising or promotional theme.
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Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.
