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What Prevents Sales Forecasts from Being Accurate as They Could Be?

An incredible variety of reasons prevent sales forecasts from being accurate. Consider this partial list (there are many more): Factors involving the prospect Companies make decisions for wildly different reasons, making them hard to predict. Competitive activity varies in different parts of the country. When several people are involved, they may not decide until the […]

Root Out the Marketing and Selling Disconnect

Hello, I’m attending a conference for Internet entrepreneurs this week in Orlando. It is interesting to compare what makes Internet marketers and corporations successful. Obviously, it is all founded on an understanding of their customers. A cartoon on the wall in my office shows a dog sitting in front of a computer screen with the […]

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