Will This Year’s Sales Process Create the Results You Need Next Year?

"The ‘measurements’ weren’t telling anything about reality.
They were telling just the opposite …"

What do you measure in the day-to-day operation of your sales process?

Most companies have only rudimentary measurements (if they measure anything at all). They count initial contacts (e.g., phone dials or cold calls), appointments or demonstrations, proposals, and closes.

Unfortunately, this information is almost useless. …

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