value maps

Templates for capturing what customers value. Includes to whom something is of value, and what it is valuable for. There is a good article about Customer Value Maps on this website: <https://salesperformance.com/customer-value-mapping/>

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Doug Drolett - November 7, 2013

I was interested in learning a bit more on your Customer Value Maps.

    Michael Webb - November 7, 2013

    Doug,

    Here is an article I wrote several years ago that fleshes it out a bit. There is a lot more to it, of course, but this should help.

    Let me know if it does, and what additional questions you might have.

    Michael

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