Hello, This time is supposed to be one of the most depressing weeks in the year, with the weather, the Holiday bills, and lack of sunshine (not to mention the sliding stock market!). I hope you’re finding some warmth and reward and making it through. I spent most of my time since last week at […]
What steps of your sales and marketing process produce the most cost, waste, and frustration? Here are five important mistakes you can work on to make your sales and marketing more productive. Fixing any of these five areas will produce big returns for your organization. 1) Observe the Use of Your Product in the FieldDeveloping […]
Don’t Bother Helping Customers Buy – Help Them Solve Their Problems Instead Like it or not, we have all changed how we do business and solve problems. We look for – and find – the information we need on search engines and websites (for free). We get as much of this information as we can […]