Using Voice of the Customer to Improve Your Sales Process
The common denominator to improving sales and marketing results in most companies is ignorance of the voice of the customer.
Unshackling the Voice of the Customer
Michael is asked to participate in a panel discussion for PDMA on whether the voice of the customer stifles creativity.
The Road to Sales and Marketing Success is Paved with NO ASSUMPTIONS!
A technical salesperson overlooks what a customer doesn’t know, and then wonders why they won’t buy! How to avoid this mistake.