SPIF Tip #56: In Uncharted Territory, How to Create a Map?
In the last article, I was left in the middle of a lake in little motorboat stuck on tree stumps I did not know were there. It was my first time on that lake. The fact that the trees had been there for years didn’t help me. I needed a map. Today most of our […]
SPIF Tip #55: Taking A Ride Without A Map
I love the stories of my wife’s childhood summers with her Aunt Dean and Uncle Lou on tiny Wixom Lake in Michigan. On my first visit there, she showed me the little motorboat they all had so much fun in. Lou suggested I take it for a spin. What a delightful idea. The water was […]
Is It time to Apply VOC to your Sales and Marketing Processes?
How and why to apply voice of customer techniques to your customer‘s journey: to improve sales results.
