SPIF Tip #46: Frustrated with B2B Revenues and Margins? Deep Thinking Improves Results
According to CSO Insights, the percentage of salespeople meeting or exceeding quota has declined for five years in a row! If you are responsible for B2B sales and marketing, that statistic should take your breath away. How can it be? There were more than 1700 B2B companies in those studies. It is not like they […]
Why Hasn’t Enterprise Resource Planning Been Successful in Sales and Marketing?
The logic of ERP systems crashes and burns when applied to sales and marketing. Here’s what sales and marketing can do to perform better.
Why Hasn’t Enterprise Resource Planning Been Successful in Sales and Marketing?
The logic of ERP systems crashes and burns when applied to sales and marketing. Here’s what sales and marketing can do to perform better.