The past few episodes have talked a lot about the importance of mindsets in engaging employees and aligning with customers. Today we are going deeper into how data works in the feedback loop that make the job of sales easier. Before you click to the next email in your inbox, here are a couple of […]
Problem-solving efforts begin at the definition of the problem. In sales and marketing organizations, this is slippery ground. That’s because in their culture the meanings of words like "problem" and "solution" are generally interchangeable (especially in American companies).