How Customer Value Maps Make Marketing and Selling Easier
Companies lose their edge because they focus on their products, rather than on their customers. Customer value mapping is a great way to keep your eyes on the ball.
How Customer Centric Is Your Company?
What does it mean for a company to really be Customer Centric?
Quantifying Hard Benefits of Sales Process Improvement
Michael answers a reader’s question “Why is it that quantifying the benefits of six sigma projects in sales and marketing often seems ambiguous?”
The Road to Sales and Marketing Success is Paved with NO ASSUMPTIONS!
A technical salesperson overlooks what a customer doesn’t know, and then wonders why they won’t buy! How to avoid this mistake.