Companies lose their edge because they focus on their products, rather than on their customers. Customer value mapping is a great way to keep your eyes on the ball.
What does it mean for a company to really be Customer Centric?
Michael answers a reader’s question "Why is it that quantifying the benefits of six sigma projects in sales and marketing often seems ambiguous?"
A technical salesperson overlooks what a customer doesn’t know, and then wonders why they won’t buy! How to avoid this mistake.