Tobia La Marca is spreading the gospel of sales process excellence in Italy. As a business development rep for a tech company, Tobia has found that building structure in all his interactions with prospects – as well as seeing things from their perspective – has allowed him to create more value for his customers, his […]
Do you know who your ideal prospect is? Are you sure? Jeff Galas, founder of On Purpose Growth, maintains that too many companies are wasting their marketing dollars and misusing their sales force because they don’t actually know. But Jeff gives you the tools to find the right answer too… and make sure your whole […]
How cause and effect diagrams can help diagnose causes of undesirable sales results in a short time.
Sales executives often think that having the right people is the key to success. This article shows why this is myopic, and presents a better idea.
Sales executives often think that having the right people is the key to success. This article shows why this is myopic, and presents a better idea.