Professional Members Discussion Chapter 7
Need to Improve Marketing Operations?
This essay will provide more observations from our work since this book was originally written.
Michael Webb
Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.
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