VOB: Data and information on what business owners want to achieve through management — revenue, profit, growth, market share, and other related matters, such as costs and headcount. VOB is generally represented in the financial, operational, other standard reports of the business.
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Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.
