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Discussion of Chapter 3
Why Definitions Matter Thanks for visiting this page. I want to explain why chapter three is one of the most important in the book. For ages (literally), we’ve been taught to believe: Whatever happens between someone’s ears is “subjective” rather than objective. (Since words they use can mean different things to each.) Emotions drive human […]
Discussion of Chapter 2
How Do Leaders Think? Reason is the means of reconciling the perspectives of everyone in a business with what is actually happening in reality. It is an iterative process that benefits from the independent thinking of everyone involved. This essay will go into more depth around how leaders can cultivate the skills, values, and behaviors […]
Discussion of Chapter 1
Gaining Perspective Chapter 1 offers comparisons of the perspectives of several types of executives bring to managing sales and marketing. This essay will briefly describe why the differences in these perspectives create challenges, and how the approach illustrated in the book helps leaders to reconcile them, and therefore the causes of sales problems. Coming Soon! […]
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