Value stream

The means by which an organization creates value for customers and delivers it to them. It consists of multiple work processes that are interconnected. Traditionally, a value stream is thought of in terms of manufacturing physical goods. However, sales and marketing is also a value stream to the extent that it produces something tangible and measurable: actions on the part of the customer. Also called a production system.

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Michael Webb

Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.