A typical sales or marketing initiative (such as sales training, CRM, lead generation, compensation, etc.) that fails to sustainably achieve objectives. The cause is improperly defining the problem you are trying to solve.
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Michael Webb founded Sales Performance Consultants to create a data-driven alternative to the slogans and shallow impact offered by typical sales training, sales consulting, and CRM companies. Michael helped organize and delivered the keynote speeches for the first conferences ever held on applying Six Sigma to marketing and sales. Connect with me on LinkedIn.
