The tough economy seems to be causing more companies to poke around their sales departments with 5S or other lean-style experiments. We’ve received more inquiries on the topic, and some threads have popped up in lean and process-oriented bulletin boards.
Many of these inquiries come from in-house practitioners trained and experienced only in the production context. Applying lean in the sales department is difficult for such in-house practitioners. That’s because sales and marketing is an entirely different kind of value stream from normal production work.