Project Charters: A Key to Making Sales and Marketing Improvements Easier Than You Thought Possible
The thinking and planning tools offered by methodologies such as Six Sigma can be quite helpful to sales and marketing organizations, whether or not they have a company-wide process improvement initiative in place. The Project Charter is a great example of one such tool.
Once people agree that an improvement project needs to be undertaken, leading participants through a Project Charter discussion is an outstanding way to galvanize their support. Usually they learn things they hadn’t realized and find ways to complete the project faster and more easily than they expected.
To work well, a Project Charter should include the following elements: (more…)
