The founder of an innovative $3 million manufacturing company asked:
- What’s the best way to get buy in with Lean and CRM in general?
It’s a great question, which goes to the challenges of leading sales and marketing. Since you used the words Lean and CRM in the same sentence, I’ll assume you have heard the stories about how Toyota's production system supports the line workers. They really are at the top, responsible for quality. And they famously have the ability to stop the production line if they find defects. The entire management team’s job at Toyota is to find ways to help those line workers improve quality for the customer, while consuming fewer resources and less time doing it.
For Toyota, the value stream is assembling seats or body panels on a production line. In sales and marketing, the value stream is enabling prospective customers to take actions you want them to take. …