A reader recently asked:
- How can we convince sales and marketing about the advantages of lean in their processes?
This is a great question, and I get it a lot. The primary issue is that salespeople and marketers do not see how Lean will help them sell or do marketing. This is aggravated by the fact that Lean is usually presented using manufacturing examples, not sales and marketing examples. And the truth is, most lean practitioners have never carried a sales quota or been involved in the essentials of marketing. …