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Is a sales process the same as a sales methodology?

Susan Niemchak, Director of the Sales Training Community at TrainingIndustry.com asked me a question that seemed innocuous at first:

Is a “process” the same as a “methodology?”

“Loosely speaking, ‘process’ and ‘methodology’ are synonymous,” I answered.

“Unfortunately, ‘loose lips sink ships,’ and may cause an occasional bar fight as well. Not to mention the quagmire of business language in general.”

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Five Things Sales and Marketing Can Learn From Lean Production

Some companies already know a lot about the transition from traditional to lean production operations. As it turns out, there are remarkable parallels between the lean journey in manufacturing and the lean journey in sales and marketing (sales kaizen).

When implemented effectively, both the benefits and the challenges are remarkably similar:

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Oh, Now I Get It!

Ahhh! Vacations are great.

I had only half of one in the last two weeks and now that I’m back things still seem brighter and happier than before.

The highlight was spending time with my wife and kids. (My daughter is in high school, my son is a senior mechanical engineering student at Kettering University in Flint, Michigan.)

One of the evenings, sitting around the picnic table with his sister and mother and me on the deck of a cabin we rented in Chimney Rock, NC, my son was talking about his work.

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